AIESEC in Indonesia and Earth Hour Indonesia, a community created by the World Wide Fund (WWF) Indonesia Foundation, held a collaborative campaign on March 26th, 2022 as part of the global movement to raise awareness and promote active action against climate change. The focal point of this campaign was a call to participate, via online, in a symbolic movement to turn off all lights and idle electronic devices for 60 minutes, between 20.30 to 21.30 (of local time). This particular movement is an annual and global tradition that repeats on the last Saturday of every March. As part of the campaign, on March 26th at 20.30, AIESEC in Indonesia posted an Instagram story with the interactive ‘add yours’ feature for people all over Indonesia to participate in sharing their ‘Switch Off’ moment.

This year is an especially crucial year for the world to be reminded of the importance of climate action. As the world is recovering from the COVID-19 pandemic and the abundance of natural disasters in the past couple of years, it is unequivocally essential for global awareness to be on the rise. As a partner of Earth Hour Indonesia this year, AIESEC in Indonesia played an active role by developing the promotional content series titled, “Shape the Future: #IniAksiku” to consistently remind people of said awareness leading up to the climax of the campaign through Instagram. 

However, the AIESEC in Indonesia x Earth Hour Indonesia campaign wasn’t only limited to Instagram. It continued on the 26th of March, beginning with a discussion titled, “Diskusi Sampah Plastik (Plastic Waste Discussion)” via Earth Hour Indonesia’s YouTube channel at 09.00 to 12.00 WIB. The discussion is led by the Vice Governor of DKI Jakarta, Ir. H. Ahmad Riza Patria, MBA, the Mayor of Bogor, Bima Arya, the Assistant of Economy and Development of the Depok Regional Secretariat, Sidik Mulyono, the Acting CEO of the WWF Indonesia Foundation, Aditya Bayunanda, and as moderator, a journalist and presenter for ‘Green Talk’ of Beritasatu.Tv, Rike Amru.

This discussion was then followed by a dialogue with Anneke Julianita from AIESEC in Indonesia as one of the speakers, titled, “Dialog Kaum Muda: Menyoal Kota Kita (Youth Dialogue: Questioning Our City)” that was also broadcasted via Earth Hour Indonesia’s YouTube channel at 12.00 to 14.00 WIB. The speakers of this dialogue also include I Made Oktiawan from Bike 2 Work, Nurhasanah Auliani from Earth Hour Medan, Novita Tan from Rebricks, and Chitra Subyakto from Sejauh Mata Memandang. Nashin Matani, the Indonesian delegate in Y20 2022 for the ‘Sustainable and Habitable Planet’ issue, joined the dialogue as the respondent, along with Dara Katili from The Climate Reality Project Indonesia as the moderator. Lastly, an Instagram live was also held through the Earth Hour Indonesia’s Instagram page.

These series of events concluded this year’s AIESEC in Indonesia x Earth Hour Indonesia campaign. In hopes of a constant improvement in global climate action, the Earth Hour movement repeats every year. If you missed the campaign this year, make sure to join in on next year’s events!