According to Schawbel, personal branding is defined as the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. 

So, basically, personal branding is how you promote yourself to your experience, achievement, skill, or personality. Personal branding aims to make you different from others and also create your uniqueness. It is essential for your career because It allows you to highlight your strengths and your passions. Not only that, it also helps people believe that they know you better, and people have much higher trust in those they feel they know, even someone they have never met personally.

Why is personal branding so important? 

Personal branding can make you stand-out from others, and you can show your strength and demonstrate your knowledge and skills about your areas of expertise. Right now, create your personal branding to make you unique. 

How to create personal branding?

This is a step to create your personal branding :

  • Find out your purpose

Everything you do must have a clear purpose, including building personal branding. Find out what your goals are in the future.

  • Do research

You can see someone who has been successful before. Find out what they do, from habits, how to make decisions, work ethic, and so on. Follow them as role models. 

  • Do self-reflection

Don’t push yourself to be someone else, and you must know who you are and accept your advantages and disadvantages. Find out your uniqueness. 

Follow those steps to create your personal branding. Remember that you don’t imitate someone to make your personal branding. AIESEC, as a youth organization, always provides a platform for youth to find their values and create personal branding.


Writer : Yoga Indrawan 

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References : 

What is Personal Branding [Free Personal Brand Health Checker] 

Personal Branding : Strategi Membangun Citra Diri yang Kuat

Upaya ‘Menjual Diri’ Demi Personal Branding, Gimana?

A Senior Project The Importance of Personal Branding: Uses of Personal Branding for Career Development and Success by Brenna Collins.