According to Schawbel, personal branding is defined as the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal and then leveraging it across platforms with a consistent message and image to achieve a specific goal. 

So, basically, personal branding is how you promote yourself to your experience, achievement, skill, or personality. It aims to make you different from others and also create your uniqueness. It is essential for your career because It allows you to highlight your strengths and your passions. Not only that, it also helps people believe that they know you better, and people have much higher trust in those they feel they know, even someone they have never met personally.

Why is it so important? 

As you know from the previous definition, it will make you stand out from others, and you can show your strength and demonstrate your knowledge and skills about your areas of expertise. Right now, develop your unique point and let everyone know about you by following these tips below.

How to create personal branding?

  • Find out your purpose

Everything you do must have a clear purpose, including building personal branding. Find out what your goals are in the future.

  • Do research

You can see someone who has been successful before. Find out what they do, from habits, how to make decisions, work ethic, and so on. Follow them as role models. 

  • Do self-reflection

Don’t push yourself to be someone else, and you must know who you are and accept your advantages and disadvantages. Find out your uniqueness. 

Follow those steps to enhance your self capabilities. Remember that you don’t need to imitate someone to be you. AIESEC, as a youth organization, always provides a space for youth to find their values and create personal branding.


Writer : Yoga Indrawan 

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